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Creating Value

The Theory And Practice Of Marketing Semiotics Research

by Laura R. (Director, Director, Marketing Semiotics Inc.) Oswald
language: english
Publisher: Oxford University Press, January of 2015 ‧
53,38€
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To leverage the power of brand meaning or semiotics, management needs a research approach that taps into consumers' experiences, cultural perspectives, and emotional intelligence. This book presents just such an approach by decoding the cultural myths, social networks and deep experiences consumers associate with marketing signs, spaces and rituals

Creating Value

The Theory And Practice Of Marketing Semiotics Research

by Laura R. (Director, Director, Marketing Semiotics Inc.) Oswald

Property Description
ISBN: 9780199657278
Publisher: Oxford University Press
Release Date: January of 2015
Language: English
Dimensions: 154 x 233 x 11 mm
Cover: Softcover
Pages: 206
Format: Book
Categories: Books in English > Fiction > Linguistics and Philology
EAN: 9780199657278

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