adicionar à lista de desejos
Creating Value
The Theory And Practice Of Marketing Semiotics Research
language: english
Publisher:
Oxford University Press, January of 2015 ‧
see product details
53,38€
10% OFF
CARD
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
free shipping
Sell your book
SYNOPSIS
To leverage the power of brand meaning or semiotics, management needs a research approach that taps into consumers' experiences, cultural perspectives, and emotional intelligence. This book presents just such an approach by decoding the cultural myths, social networks and deep experiences consumers associate with marketing signs, spaces and rituals
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780199657278 |
| Publisher: | Oxford University Press |
| Release Date: | January of 2015 |
| Language: | English |
| Dimensions: | 154 x 233 x 11 mm |
| Cover: | Softcover |
| Pages: | 206 |
| Format: | Book |
| Categories: |
Books in English
>
Fiction
>
Linguistics and Philology
|
| EAN: | 9780199657278 |
-
10%Creating ValueOxford University Press155,47€ 10% CARDfree shipping
PEOPLE WHO BOUGHT ALSO BOUGHT
-
10%Social Semiotics For A Complex WorldJOHN WILEY AND SONS LTD22,97€ 10% CARTÃOfree shipping
-
10%Using Semiotics In MarketingKOGAN PAGE LTD44,60€ 10% CARTÃOfree shipping