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Creating Valuable Business Strategies

by Shiv Mathur e Alfred Kenyon
language: english
Publisher: TAYLOR & FRANCIS LTD, September of 2007 ‧
71,64€
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Provides a pragmatic framework for setting strategic direction: choosing which markets to contest and how. This book aims to identify the individual offering as the fundamental unit of strategy - the choices that customers make regarding individual offerings are at the root of a company's financial success.

Creating Valuable Business Strategies

by Shiv Mathur e Alfred Kenyon

Property Description
ISBN: 9780750685481
Publisher: TAYLOR & FRANCIS LTD
Release Date: September of 2007
Language: English
Cover: Softcover
Pages: 264
Format: Book
Categories: Books in English > Management > Management and Organization
Books in English > Others
EAN: 9780750685481