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Corporate Social Strategy

Stakeholder Engagement And Competitive Advantage

by Bryan W. (York University, Toronto) Husted e David Bruce Allen
language: english
Publisher: CAMBRIDGE UNIVERSITY PRESS, November of 2010 ‧
75,71€
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Is it true that firms that engage in social action will be rewarded with a good name, competitive advantage, superior profits and corporate sustainability? This book answers this and other questions by explaining the how and why of creating value and competitive advantage through corporate social action.

Corporate Social Strategy

Stakeholder Engagement And Competitive Advantage

by Bryan W. (York University, Toronto) Husted e David Bruce Allen

Property Description
ISBN: 9780521197649
Publisher: CAMBRIDGE UNIVERSITY PRESS
Release Date: November of 2010
Language: English
Cover: Hardcover
Pages: 364
Format: Book
Categories: Books in English > Management > Management and Organization
EAN: 9780521197649