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Corporate Public Relations

A New Historical Perspective

by Marvin N. Olasky
language: english
Publisher: TAYLOR & FRANCIS LTD, February of 2011 ‧
70,29€
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This volume presents a historical and objective overview of the field of public relations in the past century. It discusses some of the landmark cases in public relations, critiques the philosophies of innovators such as Ivy Lee and Edward Bernays, and explores how corporate public relations has affected economic and political trends.

Corporate Public Relations

A New Historical Perspective

by Marvin N. Olasky

Property Description
ISBN: 9780415515498
Publisher: TAYLOR & FRANCIS LTD
Release Date: February of 2011
Language: English
Cover: Softcover
Pages: 190
Format: Book
Collection: Routledge Communication Series
Categories: Books in English > Social Sciences and Humanities > Communication and Journalism
EAN: 9780415515498