Contemporary Issues In Marketing

by Luiz Moutinho e Martin Evans
language: english
Publisher: BLOOMSBURY PUBLISHING PLC, June of 1999 ‧
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This text provides an innovative approach to learning about key marketing concepts based on a collaboration with "Marketing Week". The book offers an overview of the main elements of marketing together with the key issues in contemporary marketing.

Contemporary Issues In Marketing

by Luiz Moutinho e Martin Evans

Property Description
ISBN: 9780333677742
Publisher: BLOOMSBURY PUBLISHING PLC
Release Date: June of 1999
Language: English
Cover: Softcover
Pages: 240
Format: Book
Categories: Books in English > Management > Marketing
EAN: 9780333677742