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Contemporary Advertising

by William F. Arens, Christian Arens e Michael F. Weigold
language: english
Publisher: McGraw-Hill QDR, December of 2012 ‧
70,65€
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Presents advertising from the creative stand-point, and the authors draw from their industry experience to lend life to the examples. This book continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.

Contemporary Advertising

by William F. Arens, Christian Arens e Michael F. Weigold

Property Description
ISBN: 9780071318389
Publisher: McGraw-Hill QDR
Release Date: December of 2012
Language: English
Dimensions: 150 x 230 x 20 mm
Cover: Softcover
Pages: 736
Format: Book
Categories: Books in English > Management > Advertising
EAN: 9780071318389