adicionar à lista de desejos
Contemporary Advertising
language: english
Publisher:
McGraw-Hill QDR, December of 2012 ‧
see product details
70,65€
10% OFF
CARD
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
free shipping
Sell your book
SYNOPSIS
Presents advertising from the creative stand-point, and the authors draw from their industry experience to lend life to the examples. This book continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780071318389 |
| Publisher: | McGraw-Hill QDR |
| Release Date: | December of 2012 |
| Language: | English |
| Dimensions: | 150 x 230 x 20 mm |
| Cover: | Softcover |
| Pages: | 736 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Advertising
|
| EAN: | 9780071318389 |