Consumer Tribes
language: english
Publisher:
TAYLOR & FRANCIS LTD, May of 2007 ‧
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SYNOPSIS
Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. This title offers an overview of the area that has been defined as 'cultures of consumption' - consumption microcultures, brand cultures, brand tribes, and brand communities.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780750680240 |
| Publisher: | TAYLOR & FRANCIS LTD |
| Release Date: | May of 2007 |
| Language: | English |
| Dimensions: | 155 x 231 x 32 mm |
| Cover: | Softcover |
| Pages: | 360 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Management and Organization
Books in English > Others |
| EAN: | 9780750680240 |