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Consumer Research For Museum Marketers

Audience Insights Money Can'T Buy

by Margot A. Wallace
language: english
Publisher: AltaMira Press, January of 2010 ‧
128,43€
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Consumer Research for Museum Marketers creatively instructs museum staff on how to study their visitors to make their museums, exhibits, and programs more appealing for all segments of the public. The author's approach explains how all museum personnel can participate in valuable consumer research without breaking the bank on expensive studies.

Consumer Research For Museum Marketers

Audience Insights Money Can'T Buy

by Margot A. Wallace

Property Description
ISBN: 9780759118089
Publisher: AltaMira Press
Release Date: January of 2010
Language: English
Cover: Hardcover
Pages: 160
Format: Book
Categories: Books in English > History > Museography and Museology
Books in English > Others
EAN: 9780759118089