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Consumer Perception Of Product Risks And Benefits

language: english
Publisher: Springer International Publishing AG, July of 2018 ‧
270,36€
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This book reflects the current thinking and research on how consumers’ perception of product risks and benefits affects their behavior. The contributions address various aspects of consumer psychology and behavior, risk perception and communication, marketing research strategies, as well as consumer product regulation.

Consumer Perception Of Product Risks And Benefits

Property Description
ISBN: 9783319844213
Publisher: Springer International Publishing AG
Release Date: July of 2018
Language: English
Dimensions: 155 x 235 x 20 mm
Cover: Softcover
Pages: 596
Format: Book
Categories: Books in English > Social Sciences and Humanities > Sociology
EAN: 9783319844213