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Consumer Engineering, 1920s–1970s

Marketing Between Expert Planning And Consumer Responsiveness

language: english
Publisher: Springer Nature Switzerland AG, August of 2020 ‧
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Contributors offer case studies on the roles of individual consumer engineers on both sides of the Atlantic, the impact of such marketing practices on European economies during World War II and after, and the conflicted relationship between consumer activists and the ideas of consumer engineering.

Consumer Engineering, 1920s–1970s

Marketing Between Expert Planning And Consumer Responsiveness

Property Description
ISBN: 9783030145668
Publisher: Springer Nature Switzerland AG
Release Date: August of 2020
Language: English
Dimensions: 155 x 235 x 20 mm
Cover: Softcover
Pages: 296
Format: Book
Collection: Worlds Of Consumption
Categories: Books in English > History > General History
EAN: 9783030145668

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