Capa do artigo Consumer Culture Theory

Consumer Culture Theory

Development, Critique, Application And Prospects

by Eric Arnould, Jack S. Tillotson, Emma Salminen e Melea Press
language: english
Publisher: NOW PUBLISHERS INC, April of 2019 ‧
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This monograph is a guide to help readers find their way through existing Consumer Culture Theory (CCT) literature, the most current conceptual and methodological developments, managerial implications, and potential avenues of future importance.

Consumer Culture Theory

Development, Critique, Application And Prospects

by Eric Arnould, Jack S. Tillotson, Emma Salminen e Melea Press

Property Description
ISBN: 9781680835601
Publisher: NOW PUBLISHERS INC
Release Date: April of 2019
Language: English
Dimensions: 156 x 234 x 20 mm
Cover: Softcover
Pages: 98
Format: Book
Collection: Foundations And Trends(R) In Marketing
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9781680835601

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