Capa do artigo Consumer Behaviour

Consumer Behaviour

by Zubin Sethna e Jim Blythe
language: english
Publisher: SAGE PUBLICATIONS LTD, April of 2019 ‧
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A thought-provoking and academically rigorous book on consumer behaviour that is also enjoyable to read, this text focuses on examples of international consumer behaviour in action, while striking a balance between sociological and psychological aspects of consumer behaviour.

Consumer Behaviour

by Zubin Sethna e Jim Blythe

Property Description
ISBN: 9781526450012
Publisher: SAGE PUBLICATIONS LTD
Release Date: April of 2019
Language: English
Dimensions: 189 x 239 x 24 mm
Cover: Softcover
Pages: 576
Format: Book
Collection: Early Childhood Studies Series
Categories: Books in English > Management > Marketing
EAN: 9781526450012

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