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Consumer Behavior In Asia

Issues And Marketing Practice

by Tsang-Sing Chan e Erdener Kaynak
language: english
Publisher: TAYLOR & FRANCIS INC, July of 1999 ‧
209,54€
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Six contributions written by professors of marketing and business focus on the Chinese consumer market, with one chapter addressing techniques for marketing to "Generation X" in Singapore, Malaysia, and Hong Kong. Other contributions compare North American and Chinese product-country images and bran

Consumer Behavior In Asia

Issues And Marketing Practice

by Tsang-Sing Chan e Erdener Kaynak

Property Description
ISBN: 9780789006912
Publisher: TAYLOR & FRANCIS INC
Release Date: July of 1999
Language: English
Dimensions: 171 x 229 x 13 mm
Cover: Hardcover
Pages: 130
Format: Book
Categories: Books in English > Management > Marketing
EAN: 9780789006912