Construindo Marcas Fortes

Name: Construindo Marcas Fortes
Price: 32.86 EUR
Author: David A. Aaker
ISBN: 9788560031955

by David A. Aaker

language: portuguese, brazilian portuguese

Publisher: Bookman, December of 2007 ‧ see product details

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SYNOPSIS

David Aaker introduz nesta obra o tema da identidade da marca, as associações pretendidas, e estimula gerentes e administradores a enxergar além dos atributos do produto.

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Construindo Marcas Fortes

by David A. Aaker
Property	Description
ISBN:	9788560031955
Publisher:	Bookman
Release Date:	December of 2007
Language:	Portuguese, Brazilian Portuguese
Dimensions:	160 x 230 x 12 mm
Cover:	Softcover
Pages:	344
Format:	Book
Categories:	Books in Portuguese > Management > Marketing
EAN:	9788560031955

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