Construction Of English
Culture, Consumerism And Promotion In The Elt Global Coursebook
language: english
Publisher:
Palgrave Macmillan, September of 2010 ‧
see product details
SYNOPSIS
This book takes the view that ELT global coursebooks, in addition to being curriculum artefacts, are also highly wrought cultural artefacts which seek to make English mean in highly selective ways and it argues that the textual construction (and imaging) of English parallels the processes of commodity promotion more generally.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780230222588 |
| Publisher: | Palgrave Macmillan |
| Release Date: | September of 2010 |
| Language: | English |
| Cover: | Hardcover |
| Pages: | 218 |
| Format: | Book |
| Collection: | Early Modern Literature In His |
| Categories: |
Books in English
>
Parenting
>
Technical Education
Books in English > Others |
| EAN: | 9780230222588 |