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language: english
Publisher: TAYLOR & FRANCIS INC, December of 2008 ‧
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Concise Encyclopedia of Professional Services Marketing provides readers with a detailed account of the concepts and strategies necessary to successfully market professional services--including dozens of essay-length articles and detailed expositions of the theories and techniques necessary to formulating and executing a successful marketing plan.

Concise Encyclopedia Of Professional Services Marketing

by Kenneth E. (University Of Louisiana At Monroe, Usa) Clow e Robert E (Southeastern Oklahoma State University, Usa) Stevens

Property Description
ISBN: 9780789036902
Publisher: TAYLOR & FRANCIS INC
Release Date: December of 2008
Language: English
Cover: Hardcover
Pages: 182
Format: Book
Categories: Books in English > Management > Marketing
EAN: 9780789036902