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Competitive Marketing Strategy For Europe
Developing, Maintaining And Defending Competitive Advantage
language: english
Publisher:
BLOOMSBURY PUBLISHING PLC, May of 1994 ‧
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SYNOPSIS
This is a study of the competitive positions of companies, showing how those positions can be changed through successfully applying the concepts of marketing strategy. It identifies strategic issues attached to a range of competitive situations in case studies of over 20 European firms.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780333613511 |
| Publisher: | BLOOMSBURY PUBLISHING PLC |
| Release Date: | May of 1994 |
| Language: | English |
| Dimensions: | 156 x 234 x 21 mm |
| Cover: | Softcover |
| Pages: | 384 |
| Format: | Book |
| Collection: | American History In Depth |
| Categories: |
Books in English
>
Management
>
Management and Organization
|
| EAN: | 9780333613511 |
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