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Competitive Intelligence

Gathering, Analysing And Putting It To Work

by Christopher Murphy
language: english
Publisher: TAYLOR & FRANCIS LTD, September of 2005 ‧
209,54€
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Every business manager needs intelligence to find suppliers, mobilize capital, win customers and fend off rivals. Drawn from the author’s own experiences and from a wide variety of disciplines, Competitive Intelligence provides a readable, practical and imaginative framework for anyone seeking to gather and make effective use of market and company data.

Competitive Intelligence

Gathering, Analysing And Putting It To Work

by Christopher Murphy

Property Description
ISBN: 9780566085376
Publisher: TAYLOR & FRANCIS LTD
Release Date: September of 2005
Language: English
Cover: Hardcover
Pages: 304
Format: Book
Categories: Books in English > Management > Management and Organization
EAN: 9780566085376