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Competitive Branding Strategies

Managing Performance In Emerging Markets

by Rajagopal
language: english
Publisher: Springer Nature Switzerland AG, October of 2020 ‧
101,38€
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Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional approaches. It provides the necessary guidance with proven strategies for building successful brands, the decisions and options faced by brand managers, and the tools to manage brands effectively.

Competitive Branding Strategies

Managing Performance In Emerging Markets

by Rajagopal

Property Description
ISBN: 9783030249359
Publisher: Springer Nature Switzerland AG
Release Date: October of 2020
Language: English
Dimensions: 148 x 210 x 20 mm
Cover: Softcover
Pages: 288
Format: Book
Categories: Books in English > Economics, Finance and Accounting > Economy
EAN: 9783030249359