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Communication Research Measures

A Sourcebook

by Rebecca B. Rubin, Howard E. Sypher e Philip Palmgreen
language: english
Publisher: TAYLOR & FRANCIS LTD, June of 2009 ‧
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This sourcebook brings together a variety of scales that measure a number of important communication constructs. The scales presented are drawn from areas of interpersonal, mass, organizational, and instructional communication--areas in which the use of formal, quantitative scales is particularly well developed. Originally publi

Communication Research Measures

A Sourcebook

by Rebecca B. Rubin, Howard E. Sypher e Philip Palmgreen

Property Description
ISBN: 9780415871464
Publisher: TAYLOR & FRANCIS LTD
Release Date: June of 2009
Language: English
Cover: Softcover
Pages: 400
Format: Book
Collection: Routledge Communication Series
Categories: Books in English > Social Sciences and Humanities > Psychology
EAN: 9780415871464