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Communication Research Measures

A Sourcebook

by Rebecca B. Rubin, Howard E. Sypher e Philip Palmgreen
language: english
Publisher: TAYLOR & FRANCIS INC, May of 2004 ‧
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This sourcebook brings together a variety of scales that measure a number of important communication constructs. The scales presented are drawn from areas of interpersonal, mass, organizational, and instructional communication--areas in which the use of formal, quantitative scales is particularly well developed. Originally publi

Communication Research Measures

A Sourcebook

by Rebecca B. Rubin, Howard E. Sypher e Philip Palmgreen

Property Description
ISBN: 9780805852431
Publisher: TAYLOR & FRANCIS INC
Release Date: May of 2004
Language: English
Cover: Hardcover
Pages: 416
Format: Book
Collection: Routledge Communication Series
Categories: Books in English > Social Sciences and Humanities > Communication and Journalism
EAN: 9780805852431