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Commoditization And The Strategic Response

by Andrew Holmes
language: english
Publisher: TAYLOR & FRANCIS LTD, February of 2008 ‧
209,54€
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Explores why commoditization represents a danger to different corporations and white collar workers. This book outlines the impact of commoditization on an organization's strategy towards brand, supply chain, value chain, innovation, pricing and competition. It also explores the implications for skills, attitudes and behaviours in the workplace.

Commoditization And The Strategic Response

by Andrew Holmes

Property Description
ISBN: 9780566087431
Publisher: TAYLOR & FRANCIS LTD
Release Date: February of 2008
Language: English
Dimensions: 172 x 244 x 20 mm
Cover: Hardcover
Pages: 244
Format: Book
Categories: Books in English > Social Sciences and Humanities > Sociology
EAN: 9780566087431