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Cognitive Interviewing

A Tool For Improving Questionnaire Design

by Gordon B. Willis
language: english
Publisher: SAGE PUBLICATIONS INC, January of 2005 ‧
286,60€
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The design and evaluation of questionnaires and other written and oral materials is a challenging endeavor, fraught with potential pitfalls. This book describes a means of systematically developing survey questions through investigations that intensively probe the thought processes of individuals who are presented with those inquiries.

Cognitive Interviewing

A Tool For Improving Questionnaire Design

by Gordon B. Willis

Property Description
ISBN: 9780761928034
Publisher: SAGE PUBLICATIONS INC
Release Date: January of 2005
Language: English
Cover: Hardcover
Pages: 352
Format: Book
Categories: Books in English > Social Sciences and Humanities > Sociology
EAN: 9780761928034