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The Co-Creation Paradigm

by Kerimcan Ozcan e Venkat Ramaswamy
Book eBook
language: english
Publisher: Stanford University Press, April of 2014 ‧
57,94€
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Building on a decade-long pursuit to define and implement co-creative practices in business, The Co-Creation Paradigm calls for a radical rethinking of traditional ideas about how value is created. Aruging that organizations must engage their stakeholders as drivers of the process, this book illustrates how to create "win moreâ€"win more" outcomes in the private, public, and social sector.

The Co-Creation Paradigm

by Kerimcan Ozcan e Venkat Ramaswamy

Property Description
ISBN: 9780804789158
Publisher: Stanford University Press
Release Date: April of 2014
Language: English
Dimensions: 158 x 234 x 25 mm
Cover: Hardcover
Pages: 360
Format: Book
Categories: Books in English > Management > Management and Organization
EAN: 9780804789158

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