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Classical Rhetoric And Modern Public Relations

An Isocratean Model

by Charles Marsh
language: english
Publisher: TAYLOR & FRANCIS LTD, October of 2012 ‧
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This book presents the value of Isocratean rhetoric as an instructive antecedent of modern public relations, showing how Isocratean rhetoric can inform the fields of ethics, persuasion, education, strategic planning, new media, postmodern practices, and paradigms such as excellence theory, communitarianism, fully functioning society theory, and reflection.

Classical Rhetoric And Modern Public Relations

An Isocratean Model

by Charles Marsh

Property Description
ISBN: 9780415626002
Publisher: TAYLOR & FRANCIS LTD
Release Date: October of 2012
Language: English
Dimensions: 152 x 229 x 20 mm
Cover: Hardcover
Pages: 208
Format: Book
Collection: Routledge Research In Public Relations
Categories: Books in English > Fiction > Linguistics and Philology
EAN: 9780415626002