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Chinese Multinationals

language: english
Publisher: WORLD SCIENTIFIC PUBLISHING CO PTE LTD, October of 2008 ‧
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Examines the rise of Chinese companies in international markets. This book provides an overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource management.

Chinese Multinationals

Property Description
ISBN: 9789812835598
Publisher: WORLD SCIENTIFIC PUBLISHING CO PTE LTD
Release Date: October of 2008
Language: English
Cover: Softcover
Pages: 300
Format: Book
Categories: Books in English > Management > Management and Organization
EAN: 9789812835598