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Changing The Conversation
Messages For Improving Public Understanding Of Engineering
language: english
Publisher:
NATIONAL ACADEMIES PRESS, June of 2008 ‧
see product details
SYNOPSIS
Offers strategies and market-tested messages for presenting a positive image of engineering. This book presents and discusses market research about what the public finds most appealing about engineering - as well as what turns the public off. It is a tool for improving the public image of engineering and outreach efforts related to engineering.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780309119344 |
| Publisher: | NATIONAL ACADEMIES PRESS |
| Release Date: | June of 2008 |
| Language: | English |
| Cover: | Softcover |
| Pages: | 164 |
| Format: | Book |
| Collection: | Science Communication |
| Categories: |
Books in English
>
Engineering
>
General Engineering
|
| EAN: | 9780309119344 |
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