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Ceo-Speak
The Language Of Corporate Leadership
language: english
Publisher:
MCGILL-QUEEN'S UNIVERSITY PRESS, September of 2007 ‧
see product details
SYNOPSIS
Explores the metaphors and persuasive strategies used by leaders at Enron, Microsoft, AOL-TimeWarner, General Electric, IBM, Nortel, Canadian National Railways, Andersen, Disney, and Alcan-Pechiney-Alusuisse. This title serves as an introduction to the controversies and ambiguities in corporate accountability.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780773533202 |
| Publisher: | MCGILL-QUEEN'S UNIVERSITY PRESS |
| Release Date: | September of 2007 |
| Language: | English |
| Cover: | Softcover |
| Pages: | 256 |
| Format: | Book |
| Categories: |
Books in English
>
Social Sciences and Humanities
>
Communication and Journalism
|
| EAN: | 9780773533202 |
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