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Celebrity Fashion Marketing
Developing A Human Fashion Brand
Book
eBook
language: english
Publisher:
TAYLOR & FRANCIS LTD, February of 2023 ‧
see product details
SYNOPSIS
This book explores the concept of the celebrity as a human fashion brand, and the effectiveness of the celebrity in promoting fashions and shaping the identity and decisions of fashion consumers.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781032007359 |
| Publisher: | TAYLOR & FRANCIS LTD |
| Release Date: | February of 2023 |
| Language: | English |
| Dimensions: | 174 x 246 x 20 mm |
| Cover: | Softcover |
| Pages: | 130 |
| Format: | Book |
| Collection: | Mastering Fashion Management |
| Categories: |
Books in English
>
Others
|
| EAN: | 9781032007359 |
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