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Cause Related Marketing

Who Cares Wins

by Sue Adkins
language: english
Publisher: TAYLOR & FRANCIS LTD, September of 1999 ‧
81,10€
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Cause related marketing is one of the most exciting areas in marketing. This book positions Cause Related Marketing in the context of marketing, corporate social responsibility and corporate community investment, and explores who cares and why, providing research analysis into corporate and consumer attitudes both in the UK and internationally.

Cause Related Marketing

Who Cares Wins

by Sue Adkins

Property Description
ISBN: 9780750644815
Publisher: TAYLOR & FRANCIS LTD
Release Date: September of 1999
Language: English
Dimensions: 157 x 234 x 18 mm
Cover: Softcover
Pages: 328
Format: Book
Categories: Books in English > Management > Marketing
EAN: 9780750644815

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