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Cases In Marketing Management

by Donald E. Baack e Kenneth E. Clow
language: english
Publisher: SAGE PUBLICATIONS INC, May of 2011 ‧
168,98€
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A unique collection of 40 cases from Ivey Publishing, this casebook helps students gain a better understanding of marketing management by providing them with a look at the complex issues that marketing managers and professionals deal with on a regular basis.

Cases In Marketing Management

by Donald E. Baack e Kenneth E. Clow

Property Description
ISBN: 9781412996037
Publisher: SAGE PUBLICATIONS INC
Release Date: May of 2011
Language: English
Cover: Softcover
Pages: 560
Format: Book
Collection: The Ivey Casebook Series
Categories: Books in English > Management > Marketing
EAN: 9781412996037

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