Capturing Campaign Effects

language: english
Publisher: THE UNIVERSITY OF MICHIGAN PRESS, March of 2006 ‧
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Brings together a list of experts in the field of campaign effects to study the influence of campaigns on our political culture. This work explores various campaign factors - debates, news coverage, advertising, and polls - and their effects - priming, learning, and persuasion. It examines different kinds of campaigns in the US and abroad.

Capturing Campaign Effects

Property Description
ISBN: 9780472099214
Publisher: THE UNIVERSITY OF MICHIGAN PRESS
Release Date: March of 2006
Language: English
Dimensions: 152 x 229 x 34 mm
Cover: Hardcover
Pages: 464
Format: Book
Collection: Comparative Studies In Society & History S.
Categories: Books in English > Politics > Politics in General
EAN: 9780472099214

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