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Capital War
How Foreign Companies Fight Their War In China
language: english
Publisher:
Paths Publishing Group, September of 2014 ‧
see product details
SYNOPSIS
Offers a fascinating study of twelve major capital wars in China led by overseas companies. These companies are Caterpillar, Mittal, Alcatel, Danone, SEB, BMW, UBS, L'Oreal, Toyota, Bayer, Johnson & Johnson and Coca-Cola. Each of the twelve chapters examines one company, with expert coverage provided by Wang Kangmao.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781844641086 |
| Publisher: | Paths Publishing Group |
| Release Date: | September of 2014 |
| Language: | English |
| Dimensions: | 170 x 244 x 20 mm |
| Cover: | Softcover |
| Pages: | 242 |
| Format: | Book |
| Collection: | China Mba Series |
| Categories: |
Books in English
>
Management
>
Management and Organization
|
| EAN: | 9781844641086 |
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