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Campaigning For Hearts And Minds
How Emotional Appeals In Political Ads Work
language: english
Publisher:
THE UNIVERSITY OF CHICAGO PRESS, January of 2006 ‧
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SYNOPSIS
Useful for those wishing to understand how American politics is influenced by advertising, this scientific study examines the effects these emotional appeals in political advertising have on voter decision-making. It contains experiments, conducted by the author during an election, with truly eye-opening results that upset conventional wisdom.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780226069890 |
| Publisher: | THE UNIVERSITY OF CHICAGO PRESS |
| Release Date: | January of 2006 |
| Language: | English |
| Dimensions: | 175 x 220 x 20 mm |
| Cover: | Softcover |
| Pages: | 280 |
| Format: | Book |
| Collection: | Studies In Communication, Media & Public Opinion |
| Categories: |
Books in English
>
Politics
>
Politics in General
|
| EAN: | 9780226069890 |
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