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Business To Business Marketing

A Value-Driven Approach

by Biemans
language: english
Publisher: MCGRAW-HILL EDUCATION - EUROPE, March of 2010 ‧
66,30€
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Marketing to organisations is a substantial and dynamic sector of marketing. This title deals with this topic, and explains the parallels between business to business and consumer marketing. It also emphasizes the concepts and practices developed for this field.

Business To Business Marketing

A Value-Driven Approach

by Biemans

Property Description
ISBN: 9780077121891
Publisher: MCGRAW-HILL EDUCATION - EUROPE
Release Date: March of 2010
Language: English
Dimensions: 150 x 230 x 20 mm
Cover: Softcover
Pages: 400
Format: Book
Collection: Labels Unlimited
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9780077121891

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