Capa do artigo Business Of Software

Business Of Software

What Every Manager, Programmer And Entrepreneur Must Know To Succeed In Good Times And Bad

by Michael A. Cusumano
language: english
Publisher: Simon & Schuster, May of 2004 ‧
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Cusumano links issues of strategy and organization with those of managing technology. He argues that the way to success in the software business lies in choosing a business model that will capitalize on the good times and survive the bad.

"The Business of Software de Michael A. Cusumano, alerta para a necessidade de mudança na indústria de software. O autor apresenta um recital de sucessos e fracassos, incluindo os das start-up's que ele conhece em primeira-mão. Para ele, a indústria de software está a transitar de uma orientação para os produtos para uma orientação para os serviços".
Steve Lohr, Executive Digest, Janeiro 2005

Business Of Software

What Every Manager, Programmer And Entrepreneur Must Know To Succeed In Good Times And Bad

by Michael A. Cusumano

Property Description
ISBN: 9780743215800
Publisher: Simon & Schuster
Release Date: May of 2004
Language: English
Cover: Hardcover
Pages: 352
Format: Book
Categories: Books in English > Engineering > General Engineering
Books in English > Others
EAN: 9780743215800
Recommended Minimum Age: Not applicable

MICHAEL A. CUSUMANO

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