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Business Gamification For Dummies

by Kris (Badgeville, Inc.) Duggan e Kate Shoup
language: english
Publisher: JOHN WILEY & SONS INC, February of 2013 ‧
24,32€
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The easy way to grasp and use gamification concepts in business Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention.

Business Gamification For Dummies

by Kris (Badgeville, Inc.) Duggan e Kate Shoup

Property Description
ISBN: 9781118466933
Publisher: JOHN WILEY & SONS INC
Release Date: February of 2013
Language: English
Dimensions: 188 x 235 x 16 mm
Cover: Softcover
Pages: 320
Format: Book
Categories: Books in English > Computing > Other Applications
EAN: 9781118466933