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language: english
Publisher: Oxford University Press, June of 2017 ‧
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Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for them even as we are becoming more brand-aware. Looking at the philosophy and story behind brands, he considers how they work their magic, and what the future for brands might be.

Branding

A Very Short Introduction

by Robert (Strategist, Wolff Olins, And Visiting Professor, University Of East Anglia) Jones

Property Description
ISBN: 9780198749912
Publisher: Oxford University Press
Release Date: June of 2017
Language: English
Dimensions: 110 x 175 x 7 mm
Cover: Softcover
Pages: 160
Format: Book
Collection: Very Short Introductions
Categories: Books in English > Management > Management and Organization
Books in English > Management > Marketing
Books in English > Others
EAN: 9780198749912

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