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Branding Masculinity

Tracing The Cultural Foundations Of Brand Meaning

by Elizabeth Hirschman
language: english
Publisher: TAYLOR & FRANCIS LTD, December of 2021 ‧
33,79€
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Branding Masculinity is the first research book to delve into the cultural origins of masculinity in America. By asking men what they consider to be masculine beliefs, attitudes, behaviours, and possessions, the research identifies how contemporary American men form their sense of being manly.

Branding Masculinity

Tracing The Cultural Foundations Of Brand Meaning

by Elizabeth Hirschman

Property Description
ISBN: 9781032242569
Publisher: TAYLOR & FRANCIS LTD
Release Date: December of 2021
Language: English
Dimensions: 152 x 229 x 20 mm
Cover: Softcover
Pages: 108
Format: Book
Collection: Routledge Interpretive Marketing Research
Categories: Books in English > Social Sciences and Humanities > Sociology
Books in English > Others
EAN: 9781032242569

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