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Branding Governance
A Participatory Approach To The Brand Building Process
language: english
Publisher:
JOHN WILEY & SONS INC, March of 2007 ‧
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SYNOPSIS
Branding Governance challenges traditional thinking on brands. Bestselling author Nicholas Ind and cross-cultural communications expert Rune Bjerke expose the flaws in a marketing-led approach to brand-building, and offer in its place a highly-participative, organization-wide process that delivers fulfillment to employees and value to customers.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780470030752 |
| Publisher: | JOHN WILEY & SONS INC |
| Release Date: | March of 2007 |
| Language: | English |
| Dimensions: | 164 x 238 x 23 mm |
| Cover: | Hardcover |
| Pages: | 288 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Marketing
Books in English > Others |
| EAN: | 9780470030752 |
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