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Branding & Advertising

language: english
Publisher: COPENHAGEN BUSINESS SCHOOL PRESS, November of 2003 ‧
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"Branding and Advertising" presents a wide spectre of contemporary studies and works in the fields of branding, advertising and communication effects. This book presents a series of interesting papers related to advertising and branding, presented at the Copenhagen Conference 2002.

Branding & Advertising

Property Description
ISBN: 9788763001182
Publisher: COPENHAGEN BUSINESS SCHOOL PRESS
Release Date: November of 2003
Language: English
Dimensions: 158 x 231 x 31 mm
Cover: Softcover
Pages: 473
Format: Book
Categories: Books in English > Management > Advertising
Books in English > Others
EAN: 9788763001182