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Branded Bodies, Rhetoric, And The Neoliberal Nation-State

by Jennifer Wingard
language: english
Publisher: BLOOMSBURY PUBLISHING PLC, December of 2012 ‧
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Branded Bodies, Rhetoric, and the Neoliberal Nation-State, by Dr. Jennifer Wingard, explores how neoliberal economics has affected the rhetoric of the media and politics, and how in very direct, material ways it harms the bodies of some of the United States' most vulnerable occupants. Wingard explains how the state uses certain bodies that will never be accepted as citizens as an underclass in service of capital, and explores how those underclassed "bodies" are identified through branding. By showing how brands are assembled to create affective threats, this book articulates how dangerous the branding of bodies has become and offers rhetorical strategies that can repair the damage to bodies caused by political branding.

Branded Bodies, Rhetoric, And The Neoliberal Nation-State

by Jennifer Wingard

Property Description
ISBN: 9780739180204
Publisher: BLOOMSBURY PUBLISHING PLC
Release Date: December of 2012
Language: English
Dimensions: 152 x 229 x 20 mm
Cover: Hardcover
Pages: 162
Format: Book
Collection: Cultural Studies/Pedagogy/Activism
Categories: Books in English > Social Sciences and Humanities > Communication and Journalism
Books in English > Others
EAN: 9780739180204

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