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Brand Positioning
Strategies For Competitive Advantage
language: english
Publisher:
MCGRAW-HILL EDUCATION - EUROPE, July of 2004 ‧
see product details
SYNOPSIS
Brings into focus the practice and applications of positioning strategy. This book contains cases and examples from the Indian market. It analyses number of packaged goods, as well as some widely used durables such as two-wheelers, TV sets, and more.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780070581593 |
| Publisher: | MCGRAW-HILL EDUCATION - EUROPE |
| Release Date: | July of 2004 |
| Language: | English |
| Dimensions: | 406 x 584 x 50 mm |
| Cover: | Softcover |
| Pages: | 316 |
| Format: | Book |
| Collection: | Business Success |
| Categories: |
Books in English
>
Management
>
Marketing
|
| EAN: | 9780070581593 |
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