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Brand Journalism

by Andy Bull
language: english
Publisher: TAYLOR & FRANCIS LTD, June of 2013 ‧
71,64€
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Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations.

Brand Journalism

by Andy Bull

Property Description
ISBN: 9780415638104
Publisher: TAYLOR & FRANCIS LTD
Release Date: June of 2013
Language: English
Dimensions: 156 x 234 x 20 mm
Cover: Softcover
Pages: 278
Format: Book
Categories: Books in English > Management > Marketing
EAN: 9780415638104