Capa do artigo Brand Essense

Brand Essense

Using Sense, Symbol And Story To Design Brand Identity

by Neil Gains
language: english
Publisher: KOGAN PAGE LTD, November of 2013 ‧
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Branding has reached a fresh frontier. In the future, brands will have to appeal to more than one or two of the five senses. This book shows both the science and the practical applications of how this can be done, and links symbolism and storytelling to sensory experience in brand marketing.

Brand Essense

Using Sense, Symbol And Story To Design Brand Identity

by Neil Gains

Property Description
ISBN: 9780749470012
Publisher: KOGAN PAGE LTD
Release Date: November of 2013
Language: English
Dimensions: 156 x 234 x 20 mm
Cover: Softcover
Pages: 232
Format: Book
Collection: Aa Street By Street
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9780749470012

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