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Boomer Marketing
Selling To A Recession Resistant Market
language: english
Publisher:
TAYLOR & FRANCIS LTD, June of 2009 ‧
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SYNOPSIS
Boomer Marketing is the first book to address the current global recession and its effects on firms’ marketing strategies. Chaston argues that firms need to revise their strategies to focus on baby boomers (consumers in the 50+ age bracket), who are the wealthiest, fastest growing consumer group in the world.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780415489638 |
| Publisher: | TAYLOR & FRANCIS LTD |
| Release Date: | June of 2009 |
| Language: | English |
| Cover: | Softcover |
| Pages: | 278 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Marketing
|
| EAN: | 9780415489638 |
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