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Boomer Marketing

Selling To A Recession Resistant Market

by Ian (University Of Plymouth, Uk) Chaston
language: english
Publisher: TAYLOR & FRANCIS LTD, June of 2009 ‧
33,79€
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Boomer Marketing is the first book to address the current global recession and its effects on firms’ marketing strategies. Chaston argues that firms need to revise their strategies to focus on baby boomers (consumers in the 50+ age bracket), who are the wealthiest, fastest growing consumer group in the world.

Boomer Marketing

Selling To A Recession Resistant Market

by Ian (University Of Plymouth, Uk) Chaston

Property Description
ISBN: 9780415489638
Publisher: TAYLOR & FRANCIS LTD
Release Date: June of 2009
Language: English
Cover: Softcover
Pages: 278
Format: Book
Categories: Books in English > Management > Marketing
EAN: 9780415489638