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Beating Low Cost Competition

How Premium Brands Can Respond To Cut-Price Rivals

by Adrian (Imd) Ryans
language: english
Publisher: JOHN WILEY & SONS INC, January of 2009 ‧
33,80€
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Low cost competitors, who offer "good enough" products and services at very attractive prices, are currently significantly impacting the businesses of many leading companies, and some are starting to "move up" to challenge the traditional companies in their core markets.

Beating Low Cost Competition

How Premium Brands Can Respond To Cut-Price Rivals

by Adrian (Imd) Ryans

Property Description
ISBN: 9780470742976
Publisher: JOHN WILEY & SONS INC
Release Date: January of 2009
Language: English
Cover: Hardcover
Pages: 272
Format: Book
Categories: Books in English > Management > Management and Organization
Books in English > Others
EAN: 9780470742976