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Basics Advertising 03: Ideation

by Nik Mahon
language: english
Publisher: BLOOMSBURY PUBLISHING PLC, September of 2011 ‧
39,19€
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Provides a look at the process of generating creative advertising ideas and concepts. This title begins with a broad overview of the ideation process and the general principles, before examining the various obstacles that can block ideas and how to break through them.

Basics Advertising 03: Ideation

by Nik Mahon

Property Description
ISBN: 9782940411504
Publisher: BLOOMSBURY PUBLISHING PLC
Release Date: September of 2011
Language: English
Cover: Softcover
Pages: 184
Format: Book
Collection: Basics Advertising
Categories: Books in English > Management > Advertising
Books in English > Others
EAN: 9782940411504

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