language: english
Publisher: JOHN WILEY & SONS INC, February of 2000 ‧
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Everything You Need to Create Effective Marketing Strategies! With its engaging writing style and clear presentation, this how--to book provides you with the core marketing management concepts that everyone must know to compete in todaya s business environment.

Basic Marketing Management

by Leonard J. (Georgia Institute Of Technology) Parsons e Douglas J. (Indiana University) Dalrymple

Property Description
ISBN: 9780471353928
Publisher: JOHN WILEY & SONS INC
Release Date: February of 2000
Language: English
Cover: Softcover
Pages: 368
Format: Book
Collection: New Accents
Categories: Books in English > Management > Marketing
EAN: 9780471353928