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language: english
Publisher: SAGE PUBLICATIONS INC, September of 1997 ‧
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Denis McQuail provides a coherent and succinct account of the concept of `media audience' in terms of its history and its place in present-day media theory and research. McQuail describes and explains the main types of audience and the main traditions and fields of audience research.

Audience Analysis

by Denis, Ma, Phd, Dippsa, Mcquail e Denis McQuail

Property Description
ISBN: 9780761910015
Publisher: SAGE PUBLICATIONS INC
Release Date: September of 1997
Language: English
Cover: Hardcover
Pages: 176
Format: Book
Categories: Books in English > Social Sciences and Humanities > Communication and Journalism
EAN: 9780761910015